Telegram as a marketing tool is not as popular as WhatsApp Business. However, it can become a powerful tool to boost the reach of your brand.
Social networks and instant messaging applications have changed the way people communicate, both socially and commercially buy cheap real telegram accounts. In the same way, they have changed the way brands communicate with their audiences.
In marketing it is essential to be constantly looking for new channels to attract users and drive traffic to the web to get new customers. And although social networks have shown their enormous potential for this, the truth is that competition in them is fierce.
For this reason, a large number of brands have turned to instant messaging applications in order to open up new possibilities for promoting themselves and connecting with the public. Telegram, thanks to its features that combine messaging functionalities with others similar to Snapchat, has reached a significant number of users.
For brands, using Telegram as a marketing tool is an unbeatable opportunity to increase the reach of their content on a channel where users feel comfortable and use it frequently.
Telegram: much more than a messaging application
Telegram is much more than just an instant messaging application. It incorporates all the usual functions of this type of app, such as text messages, read receipts or sending attachments. However, one of the factors that distinguishes it from its competition is the possibility of creating public channels.
These channels also have no limitation on the number of users. This represents a great opportunity for brands to spread their content to a massive audience. Also, the most interesting thing about these channels is that only the administrator can share content if you so decide. In this way, the channel is prevented from being a chat room in which your content is diluted.
Without a doubt, Telegram as a marketing tool is one of the most powerful to improve communication with users. Message encryption and security is also one of its strengths. The intention is to improve the protection of users and offer them a better experience with the platform.
But what makes it an ideal marketing tool is that it has an API that can be installed on different devices and used simultaneously. In this way, brands can take advantage to design exceptional campaigns that cover different options. For example, developing your own applications and creating bots.
Telegram bots
One of the most useful features when using Telegram as a marketing tool is the ability to create bots. These programs are especially useful for automating messages. For example, they can automatically answer basic questions, send images to customers, or prepare questionnaires.
Telegram also assists users throughout the bot creation process. From the API interface it offers detailed step-by-step instructions. But if you have programming skills, you can go directly to the developer’s page and go deeper into the process.
Whichever option you choose, the truth is that it will enrich your channels with greater opportunities to automate actions, receive information from users and solve problems. Bots allow a lot of options:
- Offer games to users
- Search the Internet
- Reminders
- Connect with other users
- Integrate other services
Thanks to bots, human errors can be greatly reduced and there is no need to have dedicated staff 24 hours a day for customer service in the channel. It is a matter of designing the bot based on the needs of the brand and starting to take advantage of this functionality.
Advantages of using Telegram as a marketing tool
Telegram as a marketing tool has a lot of benefits for your brand. Not for nothing a large number of companies today use it to contact users, accept orders and offer customer service.
You have already seen what the main features of this instant messaging application are. But what kind of specific advantages do its functionalities translate into? Well, they are many and varied:
- Time and investment savings thanks to the automation capacity with bots. Wizards are capable of providing information to users about particular queries. They can send videos, images and documents, transfer payments, etc.
- Increases customer confidence. Brands that offer customer service through instant messaging arouse more trust in users as they perceive them as accessible companies.
- Audience segmentation with broadcast lists. You can create different broadcast lists and add up to 100 contacts. This way, you can target relevant content to users.
- Customer Feedback Processing. This can improve your social listening strategy to better measure the impact of your campaigns and the quality of your content.
- Increase brand reach. Having the possibility of creating public channels that any user can access allows you to better spread your content. Furthermore, users can also share them with others by making them go viral.
- Telegram is based on a cloud storage system. Therefore, it practically does not occupy space on the device.
How to use Telegram as a marketing tool
It is clear that incorporating Telegram as a marketing tool in your strategy can be a very smart decision. But as in everything, proper planning is essential to success.
How to launch a strategy on Telegram? These 6 tips will help you know where to start to take advantage of this wonderful tool.
1. – Create a channel for your company with its own URL
One of the first functionalities that it is advisable to explore is to create an exclusive channel for your brand that, in addition, will have its own URL to make it easier for users to enter it.
This channel is similar to a fan page on Facebook. But, in this case, the interaction can only be unidirectional. Only the brand can share content on it. Users can freely access the channel and it is not limited by a maximum of subscriptions.
Thanks to your channel you will be able to reach a huge audience with all the content you want, without restrictions. If you manage to create a good strategy, your channel will become a good source of information for your promotions, discounts and campaigns.
2. – Promote your content on your channels at no cost
Unlike other social networks like Facebook, on Telegram you can send instant messages at no cost, regardless of the amount of content shared or the number of subscribers. That is, it will not be necessary to carry out paid campaigns to improve the reach of the publications.
What’s more, every time you make a publication, users will receive a notification on their mobile. In this way, the deliverability of the messages is greatly increased.
Each Telegram channel comes with its own public or private link so anyone can join your channel. Thus, users can stay informed about your brand and your updates.
3. – Avoid constant self-promotion
If you turn your channel into a means of constant self-promotion, it is very possible that users will end up abandoning it.
People are drawn to the possibility of building deeper connections with the brands they love. Your Telegram channel should be an opportunity to better connect with customers and show you’re most human side.
This is key to getting your followers to be loyal to your brand. Show interest in them and the things that matter to them by sharing content that is relevant to them.
4. – Share interesting content created by other entities in your sector or community
It’s not just about sharing your own content. After all, Telegram works like a social network. Therefore, if you find a document, an article, or a meme that may be interesting for your followers, do not hesitate to share it.
It is a good way to attract people to your network and increase your followers. Of course, do not stop attributing the content when it does not belong to you and, on some occasions, even request permission to spread it.
5. – Create contests and giveaways to increase engagement
A very effective way to increase audience engagement is to implement contests within your strategy. Propose entertaining games or launch contests that encourage them to interact with each other and with your brand.
For example, you can create contests that involve the generation of content by users or based on votes from others to force them to start a conversation.
6. – Promote your other social networks
Another great decision when using Telegram as a marketing tool is to link your other social networks so that your followers can easily find you on other platforms.
This will save you a lot of effort since you will be able to send messages through multiple places. Also, you should not miss the opportunity to promote your other social networks on Telegram by inviting your followers to go to them.
Advertising arrives on Telegram
The constant increase in users using the platform has led Pavel Durov, one of its founders, to take the step towards creating his own advertising platform to pay for its maintenance. The objective, in the words of the executive, is that it be “easy to use, respect people’s privacy and allow us to cover the costs of servers and traffic.”
These announcements, which will arrive during 2021, will initially only be shown on Telegram channels that are public and large. Although it should be noted that in some of them third-party advertising services are already used.
Channels that bring together thousands of users are known as “one-to-many”, that is, channels that people join to get information, see memes and funny images or follow certain relevant people. According to Durov, showing ads in person-to-person conversations “would end up dooming the app.”
The owners of these channels will be able to integrate them in such a way that they appear to be a normal message. Until this year, it was the administrators who decided whether to include advertising messages in the messages, an option that Telegram will no longer offer. Now, it will be the platform that will manage the advertising, which will directly influence its profits.
Implement Telegram in your strategy
Telegram is a powerful marketing tool that allows you to reach your audience in real time and with a high reading rate.